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Question:

What does a massage practitioner need to be able to market her services to physicians to get referrals?

A Credibility.
explanation

Referring partners such as physicians want to ensure that their patients get competent and effective care from credible practitioners. It isn’t necessary to have a “medical massage” certification, but it is useful. It is necessary to have credibility as a massage therapist who can safely and effectively work with clients who are currently being treated by a physician.

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