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Question:

A portfolio manager is conducting a project portfolio planning exercise to determine which projects will proceed in the new quarter in order to support the strategic goals of the portfolio. A scoring model is being used to evaluate projects based on three criteria: profit potential, ease of use, and marketability. Based on the following table, which project is likely to move forward?

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A Project A.
explanation

1212To calculate the score for each project, multiply the score of each criterion by the weight assigned to the criteria, and then add up all of the scores. Refer to the following table for the calculations:

Based on the values provided, Project A has the highest score.

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