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Question:
As the new leader of the marketing department of a telecommunications company, Harry recently met with the senior project management team to review a proposal from one of his directors. The proposal includes a business summary of market demand justifying the project's necessity, expected outcomes, return on investment, and a comprehensive cost analysis. How would you best describe this proposal?
A
Business case.
explanation
The feasibility study that outlines objectives and reasons for a project is referred to as the business case. It encompasses critical success factors, the rationale behind the project, a situational analysis, and recommendations.
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