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Question:
Lewis, a marketing associate, pulls you aside to get your opinion about the latest project that he claims was his idea. He expresses frustration that Antwon, the company’s director of marketing, was named sponsor of the project instead of himself. Who is the correct project sponsor in this situation?
A
Antwon.
explanation
An executive in the organization with authority to assign resources and enforce decisions regarding the project is usually the project sponsor. Although Lewis may play an important role within the project, he is not considered sponsor since he is just a marketing associate.
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