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Question:
The director of marketing shares his latest idea for a new phone app called Project UV2. Given his track record as the mastermind behind the company's top-selling app, you take his idea seriously. His proposal involves enhancing the existing UV app by improving the backend to leverage the technology recently rolled out by the company, resulting in faster response times. These backend changes would not impact the functionality of the phone app or require any new configurations. What is this considered?
A
Ongoing operation.
explanation
Projects are designed to create a unique product, service, or result. The director wants to transition the backend of an existing app to technology that already exists within the company, aligning it with operations. Unlike the creation of new capabilities, operations are ongoing and repetitive.
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