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Question:
The president of Reasons to Lyv which is the top client of a large marketing firm has decided to launch a product that leverages new GPS tracking technology. She discusses with the project manager to see which stakeholders are resistant, unaware, neutral, supportive, or leading within the project. What tool or technique are being used?
A
Data representation.
explanation
Stakeholder engagement assessment matrix tool is a part of the data representation tool and technique of the Plan Stakeholder Engagement process. It classifies stakeholders in five categories: unaware, resistant, neutral, supportive, or leading.
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