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Question:

Ken is a product owner for a new product and is integrating smart technology into refrigerators. His latest project's objectives has been incorporating new features into his new refrigerators. These features makes use of facial technology in recognizing members of the household. Particularly, as they walk by, the panel on the refrigerator will display several tailored recommendations, such as their favorite recipes or suitable encouragements. Meanwhile, Ken's competitor has recently showcased its technology in a key annual appliance conference, but Ken was not able to attend. Then Ken knew his competitor has just beat his company to market, and a window has been missed. As a result, this project was cancelled. What did Ken fail to do?

A Survey changes to the business environment that would affect his product.
explanation

Monitoring ongoing changes to the external business environment which potentially impact current or future projects is an important things to be kept in any project managers' mind. This is an element of enterprise environmental factors, a key input to many project management activities.

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